Real Online Career
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Hey there! So, you’ve got that spark—you want to crush it in real estate. Maybe you’ve just gotten your license, or maybe you’ve been in the game a while but haven’t quite cracked the code on this whole “online business” thing. Either way, you’re here because you know there’s potential online. Like, massive six-figure potential. The good news? You can build a thriving real estate business online, even if you’re starting from absolute zero. Let’s talk about how to make that happen. Grab your favorite drink, kick back, and let’s dive in. 1. Start With Your Personal Brand (Even If You Think You Don’t Have One)Before you get excited about ads or hashtags or YouTube videos, you’ve got to get one thing clear: your brand. And no, I don’t mean a fancy logo or a color palette. Your brand is you. People want to work with someone they like and trust. That’s what sells homes. It’s not just about being knowledgeable or having the best listing, it’s about connection. So, ask yourself:
Then bring all of that into your online presence. Be real. Be approachable. Share your journey—even the awkward bits—because it makes you relatable. Quick tip: A solid headshot and a consistent bio across all platforms can go a long way in building recognition. People like to see a face they remember. 2. Build Your Online Home (Yes, a Real Website)It’s tempting to just use social media and skip the website part. But here’s the truth: you need a website. Social platforms are great for visibility, but you don’t own them. Your website? That’s your digital real estate. Your site doesn’t need to be complicated. Here’s what it should have:
Also, make sure it’s mobile-friendly. Most people scroll through listings on their phones, not desktops. Bonus tip: Use your site to capture leads. Offer a free downloadable home-buying checklist or “Top 5 Mistakes First-Time Buyers Make.” Capture that email address and nurture the relationship. 3. Get Social—but Do It SmartYou don’t need to be on every platform. Seriously. Pick 2–3 that fit your style and where your audience hangs out. Here’s a quick breakdown:
Just remember: show up consistently. You don’t need to post daily, but make it regular. And make it valuable. What should you post?
4. Content is Everything—Here’s WhyPeople Google stuff like:
If you create content that answers those questions, guess what? You become the trusted expert. And people will remember you when they’re ready to make a move. Start a blog and write about:
And yes—videos count as content too. Repurpose! Turn one blog post into:
One piece of content can go a long way. 5. Run Ads With a Strategy, Not Just HopeRunning Facebook or Google ads can feel like tossing money into the void if you don’t know what you’re doing. But when done right? Game changer. Start with Facebook and Instagram. You can run:
Make sure your ad speaks to one audience and offers one clear action. No, “Click here, download this, watch this, and call me.” Pick one. Example: “Download my free First-Time Buyer Checklist” with a clean landing page to grab their email. 6. Use Email to Nurture Like a ProYou got someone’s email. Now what? You build the relationship. Don’t go ghost. Keep in touch with:
Write like you talk. People don’t want to be corporate. They want real. They want you. 7. Become the Local Expert—Online and IRLWant to stand out? Become the person people associate with your area. Own your zip code. How?
When people Google your town + real estate, your name should be everywhere. That’s the magic of local SEO + personal touch. 8. Ask for Reviews and Actually Use ThemAfter a client closes, ask for a review. But don’t just toss it on Zillow and forget it. Use reviews in:
You’re not bragging—you’re building trust. Show future clients that others have had a great experience with you. It’s the social proof they need to pick you over someone else. 9. Track Everything ( So You’re Not Winging It)This part’s not flashy, but it’s important. If you’re not tracking what’s working, you’ll waste time. Here’s what to track:
Once you know what’s working, double down. And if something flops? Don’t sweat it. Tweak and try again. 10. Invest in Yourself (and Your Business)You don’t need to drop 10 grand on a mastermind to grow online—but you do need to keep learning. Spend money (smartly) on:
You’re a business owner. Treat your business like a business, not a side hustle. Also, mindset matters. Seriously. You’ll hit slumps. You’ll wonder if it’s working. But stay consistent and patient. Six-figure growth doesn’t happen in six days. 11. Offer Something DifferentReal estate can feel crowded. So how do you stand out? Be different. Here are a few ideas:
Give people an experience, not just a transaction. That’s what gets referrals. That’s what gets repeat business. That’s what builds a real brand. 12. Don’t Wait Until You’re “Ready”Last thing, and maybe the most important. You’ll never feel 100% ready. The website will never be perfect. The Instagram grid won’t always match. Your first video will probably make you cringe. But if you wait until everything’s “just right,” you’ll never start. Start now. But start. Final Thoughts (But Not “In Conclusion” Because We’re Not in School)Look, going from zero to six figures online in real estate isn’t magic. It’s strategy + consistency + a whole lot of showing up as yourself. The agents who win online aren’t always the most experienced or the ones with the fanciest suits—they’re the ones who connect, give value, and keep showing up.
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June 2025
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